Advanced Cell Diagnostics, Inc. (ACD) is a leader in the field of molecular pathology and tissue-based diagnostics. Our core RNAscope® technology is the world’s first multiplex fluorescent and chromogenic in situ hybridization platform capable of detecting and quantifying RNA biomarkers in situ at single molecule sensitivity. RNAscope® is an ideal platform for developing the next generation of tissue-based companion diagnostics. We are committed to continued innovation to bridge the gap between basic research and clinical medicine to fulfill the promise of personalized medicine.



The Associate Director / Director of Global Marketing will provide leadership and execution for driving demand for the Advanced Cell Diagnostics portfolio globally. This person will develop and drive the marketing initiatives across multiple target segments and applications, and contributes to achieve fiscal sales, marketing, and revenue goals globally.


This position, reporting to the VP of Marketing, interacts with varying levels of internal and external personnel and will require direct customer communication, public presentation, and a team-focused approach. Strong business and customer focus are essential. Effectiveness in this role requires the ability to clearly communicate verbally and in writing for global demand generation marketing plans, and a general knowledge of operating plans as well as industry practices for developing, promoting and selling similar products and pharma assay services. The Director of Global Marketing must exercise judgment within generally defined practices and policies in selecting methods, techniques and evaluation criteria for obtaining results, and is able to synthesize a decisive path forward based on all available information. Interaction normally requires the ability to gain cooperation of others and conduct presentations of technical information. Around 25% Travel (international and domestic) is required.

2017 December 12

Education Experience

Bachelor or PhD. degree in Biology, Molecular Biology or a related field of study plus 10 years of experience in similar positions in the Life Sciences field, molecular biology, or molecular diagnostics.  An MBA is a plus

Preferred Qualifications

  • Experience in managing direct reports and influencing many indirect reports 
  • Experience in developing and deploying global integrated marketing programs; biotech and /or life sciences industry and related products.
  • Developing and conducting sales training for a wide variety of audiences, including global sales teams, regional marketing, applications scientists and distributors.
  • Excellent writing and editing skills, particularly for communicating scientific information, applications, and articles of interest, accurately and appropriately to different target customer segments, including Scientific Buyers, Influencers, and Users.
  • Experience in developing and conducting market assessment surveys selecting marketing methods and techniques and execute pardot email campaigns balancing process orientation with an appreciation for deliverables.
  • Ability to effectively communicate value proposition and technical information to a range of customer and internal audiences required. Experience developing and presenting marketing materials required.
  • Must be able to manage project scope, budget and schedule to achieve timely completion of project deliverables.
  • Must be a self-starter and have experience in managing multiple stakeholders and resolving conflict within teams.


Duties and Responsibilities

  • Develops strategic and tactical marketing plans for areas of responsibility by proposing, developing, and executing detailed program plans for marketing campaigns supporting global regions.
  • Ensure alignment of marketing program plans among Product Management, Regional Commercial Leaders, and other stakeholders.
  • Manage direct report/s and influence indirect reports to ensure achieving marketing and company goals
  • Responsible for creation of disruptive demand generation programs by working with outside agencies as well as region-specific deployment, including developing viral marketing tools e.g. ACD user community, industry bloggers, consortia, etc. with the goal of creating awareness and leads for sales.
  • Ensure production of marketing materials described in marketing plans including, but not limited to: collateral, flyers, application notes, direct mail, website
  • Act as project lead and liaison to internal and outside vendors, maintaining excellent professional relationships in order to facilitate the conversion of marketing ideas and messages into effective marketing materials and sales tools such as, pardot etc.
  • Develop and execute global marketing programs, including, but not limited to, product launches and sustaining programs described in marketing plans by development of appropriate sales tools
  • Ensure all marketing activities are measurable and grounded in attaining corporate revenue targets.
  • Manage and build a world class web-site. 
Contact Us

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Advanced Cell Diagnostics

Our new headquarters office starting May 2016:

7707 Gateway Blvd.  
Newark, CA 94560
Toll Free: 1 (877) 576-3636
Phone: (510) 576-8800
Fax: (510) 576-8798


Advanced Cell Diagnostics , S.r.l.

Via Calabria15
20090 Segrate (Milano) - Italy

Phone: +39.02.95360323
Fax: +39.02.95360992
For European orders:

Advanced Cell Diagnostics China

Building 15, No. 26 Xihuan South Road
Beijing Economic-Technological Development Area
Beijing, China, Zip code: 100176

For general information: Leon Li

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